Robinhood Capital now OneInsure Money aims to assist customers in realizing their financial goals and empowering them through a self-directed financial platform.
This platform enables users to strategize, invest, and fulfill their financial aspirations autonomously.
As a design lead, my role was to guide the team in creating a visual language and system which helps designers, product managers scale and be consistent across.
More hand’s on role on Robinhood, my responsibility was to set the strategy and visual tone of the product - by doing a small exercise with different teams to describe the brand personality with keywords which associate with culture, values, product, design…
<aside> <img src="/icons/book_gray.svg" alt="/icons/book_gray.svg" width="40px" /> This exercise helped the team to follow a similar vision, mindset and be focused.
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As a team lead, we run this exercise where everyone working on the project can explore the visual language the way they would imagine, this helps them flex their design muscles to allow the ideas to flow and further build up on each other’s ideas. Ultimately we end up making a lot of ideas…
